Extending the social ties network model to on-line word-of-mouth communication

Broderick, A J and Lee, N J (2004). Extending the social ties network model to on-line word-of-mouth communication. IN: 33rd EMAC Annual Conference 2004. 2004-05-18 - 2004-05-21.
Divisions: Aston Business School > Marketing & strategy
Aston Business School > Marketing & strategy research group
Event Title: 33rd EMAC Annual Conference 2004
Event Type: Other
Event Dates: 2004-05-18 - 2004-05-21
Published Date: 2004

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