Thinking and acting strategically:new challenges for interrogating strategy

Wilson, David C. and Jarzabkowski, Paula (2004). Thinking and acting strategically:new challenges for interrogating strategy. European Management Journal, 1 (1), pp. 14-20.


This paper takes a critical and evaluative stance toward micro-activity-based approaches to understanding strategy. It argues that such approaches bring with them important theoretical and empirical challenges. The paper argues against a tendency to reductionism without equal emphasis to the contextual influences that bound micro-strategising. Finally, the paper argues for a more international and comparative approach to micro-strategy studies than has currently been the case.

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Divisions: Aston Business School
Aston Business School > Economics finance & entrepreneurship
Uncontrolled Keywords: strategy,practice,levels of analysis,challenges,international perspectives
Full Text Link: http://onlineli ... 500008/abstract
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Published Date: 2004
Authors: Wilson, David C.
Jarzabkowski, Paula

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