Enabling servitization by affordance actualization:The role of digitalization capabilities

Naik, Parikshit, Schroeder, Andreas, Ziaee Bigdeli, Ali and Baines, Timothy S (2017). Enabling servitization by affordance actualization:The role of digitalization capabilities. IN: 24th EurOMA conference. 2017-07-01 - 2017-07-05.

Abstract

Digital technologies enable servitization by providing opportunities for the manufacturer to understand the product usage and condition, in customer’s operations. The present study seeks to validate the applicability of affordance actualization theory in order to help identify these opportunities. A systematic literature review of the extent servitization research is conducted to identify the key constructs of the theory and their role in enabling servitization using digital technology. The review identified common affordances across the servitization literature along with specific digitalization capabilities required to actualize these affordances. The study contributes further by proposing future research extended to affordance interdependence.

Divisions: Aston Business School > Operations & information management
Aston Business School > Operations & information management research group
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Additional Information: © 2017 The Authors
Event Title: 24th EurOMA conference
Event Type: Other
Event Dates: 2017-07-01 - 2017-07-05
Published Date: 2017-07-05
Authors: Naik, Parikshit
Schroeder, Andreas
Ziaee Bigdeli, Ali ( 0000-0002-8128-0918)
Baines, Timothy S

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