Which ingredients for which cake? Achieving sustainable competitive position

Attia, S. and Hooley, Graham J. Which ingredients for which cake? Achieving sustainable competitive position. IN: Academy of Marketing Annual Conference 2002. 2002-07-02 - 2002-07-05.
Divisions: Aston University (General)
Event Title: Academy of Marketing Annual Conference 2002
Event Type: Other
Event Dates: 2002-07-02 - 2002-07-05

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