Which ingredients for which cake? Achieving sustainable competitive position

Attia, S. and Hooley, Graham J. (2002). Which ingredients for which cake? Achieving sustainable competitive position. IN: Academy of Marketing Annual Conference 2002. 2002-07-02 - 2002-07-05.
Divisions: Aston University (General)
Event Title: Academy of Marketing Annual Conference 2002
Event Type: Other
Event Dates: 2002-07-02 - 2002-07-05
Published Date: 2002
Authors: Attia, S.
Hooley, Graham J.

Download

Item under embargo

Export / Share Citation


Statistics

Additional statistics for this record