Lord of the thesis: Lessons from Middle Earth for research students in advancing theory, maintaining relevance

Behnecke, I., Hooley, J.L. and Hooley, Graham J. (2006). Lord of the thesis: Lessons from Middle Earth for research students in advancing theory, maintaining relevance. IN: Proceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference. 2006-12-04 - 2006-12-06.
Divisions: Aston University (General)
Event Title: Proceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference
Event Type: Other
Event Dates: 2006-12-04 - 2006-12-06
Published Date: 2006
Authors: Behnecke, I.
Hooley, J.L.
Hooley, Graham J.

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