Measuring marketing capabilities: A cross-national study

Cadogan, J.W., Hooley, Graham J., Douglas, S., Matear, S. and Greenley, Gordon E. (2002). Measuring marketing capabilities: A cross-national study. IN: Marketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium. 2002-12-01.
Divisions: Aston Business School > Marketing & strategy
Aston University (General)
Event Title: Marketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium
Event Type: Other
Event Dates: 2002-12-01
Published Date: 2002
Authors: Cadogan, J.W.
Hooley, Graham J.
Douglas, S.
Matear, S.
Greenley, Gordon E.

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