Marketing activities and business performance

Beracs, J., Hooley, Graham J., Sajtos, L. and Matear, S. (2002). Marketing activities and business performance. IN: Marketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium. 2002-12-01.
Divisions: Aston University (General)
Event Title: Marketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium
Event Type: Other
Event Dates: 2002-12-01
Published Date: 2002
Authors: Beracs, J.
Hooley, Graham J.
Sajtos, L.
Matear, S.

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