Capabilities and competitive positioning of New Zealand firms: A preliminary analysis

Matear, S., Knightbridge, K. and Hooley, Graham J. (2002). Capabilities and competitive positioning of New Zealand firms: A preliminary analysis. IN: Marketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium. 2002-12-01.
Divisions: Aston University (General)
Event Title: Marketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium
Event Type: Other
Event Dates: 2002-12-01
Published Date: 2002
Authors: Matear, S.
Knightbridge, K.
Hooley, Graham J.

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