The impact of marketing activities on business performance

Beracs, J. and Hooley, Graham J. (2002). The impact of marketing activities on business performance. IN: New Frontiers in Marketing Strategy. Beracs, J. (ed.) Hungary: Budapest University of Economic Sciences.
Divisions: Aston University (General)
Published Date: 2002
Authors: Beracs, J.
Hooley, Graham J.

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