The impact of market-focused resource on business performance

Hooley, Graham J. and Beracs, J. (2002). The impact of market-focused resource on business performance. IN: Market orientation in the modern economy. Beracs, József (ed.) New frontiers in marketing strategy . Budapest University of Economic Sciences and Public Administration.
Divisions: Aston University (General)
Published Date: 2002
Authors: Hooley, Graham J.
Beracs, J.

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