A gamified approach to improving customer service delivery in a train operating company

Orme, Richard, Clegg, Benjamin T, Poole, A, Yeoman, A, Owen, Christopher D, Petridis, Panagiotis and Albores, Pavel (2017). A gamified approach to improving customer service delivery in a train operating company. IN: EurOMA 2017 Conference Proceedings. UNSPECIFIED.
Divisions: Aston Business School > Operations & information management research group
Aston Business School > Operations & information management
Aston Business School
Additional Information: Copyright: EurOMA 2017 Conference Proceedings.
Published Date: 2017-07-05
Authors: Orme, Richard
Clegg, Benjamin T ( 0000-0001-7506-5237)
Poole, A
Yeoman, A
Owen, Christopher D ( 0000-0001-7305-119X)
Petridis, Panagiotis ( 0000-0003-3593-8261)
Albores, Pavel ( 0000-0001-7509-9381)

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