Action needed to combat food and drink companies’ social media marketing to adolescents

Williams, Simon (2013). Action needed to combat food and drink companies’ social media marketing to adolescents. Perspectives in Public Health, 133 (3), pp. 146-147.

Abstract

Reports have shown how behavioural marketing through social media sites is heavily dominated by soft drink and fast food franchises, with additional concern arising due to the direct targeting of this marketing at 13 to 17-year-olds. Dr Simon Williams from Northwestern University, Chicago, USA suggests ways in which the medical community can tackle this threat to public health.

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