Transformation of a small-to-medium-sized enterprise to a multi-organisation product-service solution provider

Abstract

This paper aims to: (1) précis the extant literature on servitization and enterprization transformations, focusing on the role of information technology (IT) and information systems (IS) and their inter-relationships; (2) illustrate these interrelationships by showing how a small-to-medium-sized enterprise (SME) can move from being a predominantly independent SME, delivering only products, to become part of a multi-organisation enterprise able to deliver product-service solutions; and (3) provide generic learning by proposing a new integrated business transformation model. The methodology used is abductive action research. A literature review is conducted to provide academically grounded themes to inform and interpret practical actions. An empirical case study is conducted with a UK SME from the construction industry that provides empirical data to illustrate a business transformation. Inductive reasoning is used to propose a new integrated transformation model. Findings show that enterprization and servitization transformation themes are highly interdependent and co-implementable when an IT/IS focus is taken. Furthermore, these transformations can be used as part of a successful strategy for growth by an SME. A new operating structure, labelled a product-service enterprise (PSE), is proposed as part of a business transformation model to assist future deliveries of product-service solutions (PSSns). Actions and findings are based on a single empirical case abducted with academic themes. Whilst it is probable that the themes and actions have contributed towards the organization's successful growth, no absolute deterministic causality is claimed.