The service leadership scale:a substantive validity test

Farrell, Andrew M. and Souchon, Anne L. (2003). The service leadership scale:a substantive validity test. IN: Australia and New Zealand Marketing Academy Conference 2003. 2003-12-01 - 2003-12-03.

Abstract

The authors report results from preliminary stages of the development and validation of a scale of service leadership. Firstly, items generated from qualitative interviews are discussed and the conceptual dimensions of the service leadership scale are formulated. Following this, results from the application of Anderson and Gerbing’s (1991) substantive validity test are examined and interpreted, giving indication of further scale development issues. Finally, conclusions and future research directions are presented.

Divisions: Aston Business School > Marketing & strategy research group
Aston Business School > Marketing & strategy
Event Title: Australia and New Zealand Marketing Academy Conference 2003
Event Type: Other
Event Dates: 2003-12-01 - 2003-12-03
Published Date: 2003
Authors: Farrell, Andrew M. ( 0000-0002-5903-3611)
Souchon, Anne L.

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