Servitization: academic research and business practice

Martín-Peña, María Luz and Ziaee Bigdeli, Ali (2016). Servitization: academic research and business practice. Universia Business Review (49), pp. 18-31.

Abstract

En los últimos años, la servitización de la manufactura ha llegado a ser un tópico de interés tanto a nivel académico como empresarial. Así, las empresas están contemplando que la servitización es una forma de mejorar su posición competitiva y estar más cerca de sus clientes. Diferentes estudios empíricos han intentado explicar por qué y cómo se servitiza. Facilitan información clave para entender mejor el proceso de servitización. La conexión entre la academia y la práctica empresarial es decisiva en los fundamentos de este tópico de investigación. La fundamentación del mismo, permitirá continuar con su desarrollo y a la puesta en práctica en las empresas. Así, este número especial pretende contribuir en el avance de la teoría y práctica de la servitización. In recent years, the servitization of manufacturing has become a topic of interest to both academics and practitioners. Indeed, companies are realising that servitization is a way to enhance their competitive advantage and get closer to their customers. Several empirical studies have attempted to explain why and how to servitize. They provide important insights to better understand the processes of servitization. The connection between academia and business practices is decisive in the foundation of this research topic. This foundation will allow continuing with its development, contributing in turn to improve the implementation in companies. Hence, this special issue aims to contribute to the theoretical and practical aspects of servitization.

Divisions: Aston Business School
Additional Information: -
Uncontrolled Keywords: academic research,practicioners,servitization ,Business, Management and Accounting(all),Finance,Economics and Econometrics
Full Text Link: https://ubr.uni ... ica-empresarial
Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
Published Date: 2016
Authors: Martín-Peña, María Luz
Ziaee Bigdeli, Ali ( 0000-0002-8128-0918)

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