Social media and sentiment in bioenergy consultation

Uren, Victoria, Wright, Daniel, Scott, James, He, Yulan and Saif, Hassan (2016). Social media and sentiment in bioenergy consultation. International Journal of Energy Sector Management, 10 (1), pp. 87-98.

Abstract

he push to widen participation in public consultation suggests social media as an additional mechanism through which to engage the public. Bioenergy companies need to build their capacity to communicate in these new media and to monitor the attitudes of the public and opposition organisations towards energy development projects. Design/methodology/approach This short paper outlines the planning issues bioenergy developments face and the main methods of communication used in the public consultation process in the UK. The potential role of social media in communication with stakeholders is identified. The capacity of sentiment analysis to mine opinions from social media is summarised, and illustrated using a sample of tweets containing the term ‘bioenergy’ Findings Social media have the potential to improve information flows between stakeholders and developers. Sentiment analysis is a viable Purpose The push to widen participation in public consultation suggests social media as an additional mechanism through which to engage the public. Bioenergy companies need to build their capacity to communicate in these new media and to monitor the attitudes of the public and opposition organisations towards energy development projects. Design/methodology/approach This short paper outlines the planning issues bioenergy developments face and the main methods of communication used in the public consultation process in the UK. The potential role of social media in communication with stakeholders is identified. The capacity of sentiment analysis to mine opinions from social media is summarised, and illustrated using a sample of tweets containing the term ‘bioenergy’ Findings Social media have the potential to improve information flows between stakeholders and developers. Sentiment analysis is a viable methodology, which bioenergy companies should be using to measure public opinion in the consultation process. Preliminary analysis shows promising results. Research limitations/implications Analysis is preliminary and based on a small dataset. It is intended only to illustrate the potential of sentiment analysis and not to draw general conclusions about the bioenergy sector. Originality/value Opinion mining, though established in marketing and political analysis, is not yet systematically applied as a planning consultation tool. This is a missed opportunity.

Publication DOI: https://doi.org/10.1108/IJESM-11-2014-0007
Divisions: Aston Business School > Operations & information management
Engineering & Applied Sciences > European Bioenergy Research Institute (EBRI)
Engineering & Applied Sciences > Computer science
Engineering & Applied Sciences > Systems analytics research institute (SARI)
Engineering & Applied Sciences > Computer science research group
Additional Information: Uren, V., Wright, D., Scott, J., He, Y., & Saif, H. (2016). Social media and sentiment in bioenergy consultation. International journal of energy sector management, 10(1), 87-98. This article is © Emerald Group Publishing and permission has been granted for this version to appear here http://dx.doi.org/10.1108/IJESM-11-2014-0007. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited. Funding: BioenNW (INTERREG IVB) project; and EU-FP7 project SENSE4US (grant no. 611242).
Uncontrolled Keywords: bioenergy consultation,sentiment analysis,social media,stakeholder meetings,Energy(all),Strategy and Management
Full Text Link: http://www.emer ... SM-11-2014-0007
Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
Published Date: 2016
Published Online Date: 2016
Authors: Uren, Victoria
Wright, Daniel
Scott, James
He, Yulan ( 0000-0003-3948-5845)
Saif, Hassan

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