State of the art in business games

Petridis, Panagiotis, Hadjicosta, Kyriaki, Guang Shi, Victor, Dunwell, Ian, Baines, Timothy, Bigdeli, Ali, F. Bustinza, Oscar and Uren, Victoria (2015). State of the art in business games. International Journal of Serious Games, 2 (1),

Abstract

The use of digital games and gamification has demonstrated potential to improve many aspects of how businesses provide training to staff, and communicate with consumers. However, there is still a need for better understanding of how the adoption of games and gasification would influence the process of decision-making in organisations across different industry. This article provides a structured review of existing literature on the use of games in the business environment, and seeks to consolidate findings to address research questions regarding their perception, proven efficacy, and identifies key areas for future work. The findings highlight that serious games can have positive and effective impacts in multiple areas of a business, including training, decision-support, and consumer outreach. They also emphasise the challenges and pitfalls of applying serious games and gamification principles within a business context, and discuss the implications of development and evaluation methodologies on the success of a game-based solution.

Publication DOI: https://doi.org/10.17083/ijsg.v2i1.54
Divisions: Aston Business School
Aston Business School > Operations & information management
Aston Business School > Operations & information management research group
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Additional Information: The International Journal of Serious Games(IJSG) by Serious Games Society is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Uncontrolled Keywords: serious games,game based learning,education
Full Text Link: http://journal. ... =view&path[]=54
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Published Date: 2015-01
Authors: Petridis, Panagiotis ( 0000-0003-3593-8261)
Hadjicosta, Kyriaki
Guang Shi, Victor
Dunwell, Ian
Baines, Timothy
Bigdeli, Ali ( 0000-0002-8128-0918)
F. Bustinza, Oscar
Uren, Victoria

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