Eye tracking methodology:theory and practice

Chamberlain, Laura M. (2007). Eye tracking methodology:theory and practice. Qualitative Market Research, 10 (2), pp. 217-220.
Divisions: Aston Business School > Marketing & strategy
Aston Business School > Marketing & strategy research group
Uncontrolled Keywords: market research,qualitative market research,research,research methods
Full Text Link: http://www.emeraldinsight.com/journals.htm?issn=1352-2752&volume=10&issue=2&articleid=1599318&show=abstract
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Published Date: 2007
Authors: Chamberlain, Laura M. ( 0000-0001-8818-1704)

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