The brain in business:the case for organizational cognitive neuroscience?

Lee, Nick, Butler, Michael J.R. and Senior, Carl (2008). The brain in business:the case for organizational cognitive neuroscience? Nature Precedings, online ,

Abstract

The application of cognitive neuroscientific techniques to understanding social behaviour has resulted in many discoveries. Yet advocates of the ‘social cognitive neuroscience’ approach maintain that it suffers from a number of limitations. The most notable of these is its distance from any form of real-world applicabity. One solution to this limitation is ‘Organisational Cognitive Neuroscience’ – the study of the cognitive neuroscience of human behaviour in, and in response to, organizations. Given that all of us will spend most of our lives in some sort of work related organisation, organisational cognitive neuroscience allows us to examine the cognitive underpinnings of social behaviour that occurs in what may be our most natural ecology. Here we provide a brief overview of this approach, a definition and also some possible questions that the new approach would be best suited to address.

Publication DOI: https://doi.org/10.1038/npre.2008.2159.1
Divisions: Aston Business School > Marketing & strategy
Aston Business School > Marketing & strategy research group
Aston Business School
Aston Business School > Work & organisational psychology
Aston Business School > Work & organisational psychology research group
Life & Health Sciences > Psychology
Life & Health Sciences
Additional Information: This document is licensed to the public under the Creative Commons Attribution 3.0 License.
Uncontrolled Keywords: cognitive neuroscientific techniques,social behaviour,social cognitive neuroscience,organisational cognitive neuroscience,cognitive neuroscience,human behaviour,organizations,natural ecology
Full Text Link: http://precedin ... /2159/version/1
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Published Date: 2008-08-05
Authors: Lee, Nick ( 0000-0002-6209-0262)
Butler, Michael J.R. ( 0000-0002-0061-9538)
Senior, Carl ( 0000-0002-2155-4139)

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Version: Accepted Version

License: Creative Commons Attribution


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