Business-driven social change:a systematic review of the evidence

Stephan, Ute, Patterson, Malcom and Kelly, Ciara (2013). Business-driven social change:a systematic review of the evidence. London (CA): Network of Business Sustainability.

Abstract

How can companies help change people's behaviour in order to benefit society? Organizations have the resources and market influence to effect positive change. Through product labeling, supply chain management, cause marketing, corporate philanthropy, employee volunteerism and NGO (non-government organization) partnerships, companies are helping society get active, eat healthy foods, dispose of products properly, use less energy and generally live more sustainable lives. This report reveals the three conditions necessary for changing people's behaviour that create benefits for society. The report also includes 19 mechanisms companies can use to motivate people to change and to create the capabilities and opportunities for change.

Divisions: Aston Business School > Economics finance & entrepreneurship
Aston Business School
Additional Information: © 2013, Network for Business Sustainability This work is protected under international copyright law. It may not be reproduced or distributed for commercial purposes without the expressed, written consent of the Network for Business Sustainability. When using this work in any way, you must always recognize the Network for Business Sustainability using the following citation: Stephan, U., Patterson M., & Kelly, C. 2013. Business-driven social change: A systematic review of the evidence. Network for Business Sustainability. Retrieved from: nbs.net/knowledge
Full Text Link: http://nbs.net/ ... ial-Change1.pdf
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Published Date: 2013
Authors: Stephan, Ute ( 0000-0003-4514-6057)
Patterson, Malcom
Kelly, Ciara

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