A strategy formulation process for the delivery of technology enabled service delivery systems

Redding, Louis E. and Baines, Tim (2013). A strategy formulation process for the delivery of technology enabled service delivery systems. IN: Proceedings of the Spring Servitization Conference 2013. Baines, Timothy; Clegg, Ben and Harrison, David (eds) Birmingham (UK): Aston University.

Abstract

The Product Service Systems, servitization, and Service Science literature continues to grow as organisations seek to protect and improve their competitive position. The potential of technology applications to deliver service delivery systems facilitated by the ability to make real time decisions based upon ‘in the field’ performance is also significant. Research identifies four key questions to be addressed. Namely: how far along the servitization continuum should the organisation go in a single strategic step? Does the organisation have the structure and infrastructure to support this transition? What level of condition monitoring should it employ? Is the product positioned correctly in the value chain to adopt condition monitoring technology? Strategy consists of three dimensions, namely content, context, and process. The literature relating to PSS, servitization, and strategy all discuss the concepts relative to content and context but none offer a process to deliver an aligned strategy to deliver a service delivery system enabled by condition based management. This paper presents a tested iterative strategy formulation methodology which is the result of a structured development programme.

Divisions: Aston Business School > Operations & information management
Aston Business School > Operations & information management research group
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Additional Information: © Aston Business School Fundeing: Engineering and Physical Sciences Research Council (EPSRC)
Event Title: Spring Servitization Conference 2013
Event Type: Other
Event Dates: 2013-05-20 - 2013-05-21
Uncontrolled Keywords: service delivery system,servitization,strategy,condition based maintenance
Full Text Link: https://research.aston.ac.uk/portal/en/researchoutput/proceedings-of-the-spring-servitization-conference-ssc2013%28b1d93b0e-9d1b-4e75-8747-375269350fb0%29.html
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Published Date: 2013
Authors: Redding, Louis E.
Baines, Tim

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