Measuring social identity in interfunctional research in marketing

Dewsnap, Belinda, Farrell, Andrew and Micevski, Milena (2013). Measuring social identity in interfunctional research in marketing. IN: EMAC 2013 : 42nd annual EMAC conference. Sezgin, Selime; Karaosmanoglu, Elif and Elmadag Bas, Ayse B. (eds) UNSPECIFIED.

Abstract

Management of social identities is important for optimizing intergroup relations in organizations, and for overall organizational performance. Research on marketing’s intergroup relations employs different social identity constructs. This leaves managers and academics confused as to what impact different social identity constructs have on organizational outcomes. We therefore tested the impact of competing social identity constructs (i.e., functional identity [FI], organizational identity [OI]) on important outcomes. We find different combinations of social identity constructs result in different levels of relationship quality and departmental performance, and that FI and OI measures provide more useful information than the accepted relative functional identity or OI measures in isolation. Academic and practical implications are advanced.

Divisions: Aston Business School > Marketing & strategy research group
Aston Business School > Marketing & strategy
Event Title: 42nd EMAC annual conference 2013
Event Type: Other
Event Dates: 2013-06-04 - 2013-06-07
Uncontrolled Keywords: social identity,identification,marketing-sales interface,integration,collaboration
Published Date: 2013
Authors: Dewsnap, Belinda
Farrell, Andrew ( 0000-0002-5903-3611)
Micevski, Milena

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Version: Accepted Version


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