Small business owners’ success criteria, a values approach to personal differences

Gorgievski, Marjan J., Ascalon, M. Evelina and Stephan, Ute (2011). Small business owners’ success criteria, a values approach to personal differences. Journal of Small Business Management, 49 (2), pp. 207-232.

Abstract

This study of 150 Dutch small business owners, identified through business/ network directories, investigated relationships between owners’ understanding of success and their personal values. Business owners ranked 10 success criteria. Per- sonal satisfaction, profitability, and satisfied stakeholders ranked highest. Multidi- mensional scaling techniques revealed two dimensions underlying the rank order of success criteria: person-oriented (personal satisfaction versus business growth) and business-oriented (profitability versus contributing back to society). Furthermore, business growth, profitability, and innovativeness were guided by self-enhancing value orientations (power and achievement). Softer success criteria, such as having satisfied stakeholders and a good work–life balance, were guided by self-transcendent value orientations (benevolence and universalism).

Publication DOI: https://doi.org/10.1111/j.1540-627X.2011.00322.x
Divisions: Aston Business School > Economics finance & entrepreneurship
Aston Business School
Full Text Link: http://onlineli ... 0322.x/abstract
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Published Date: 2011-04
Authors: Gorgievski, Marjan J.
Ascalon, M. Evelina
Stephan, Ute ( 0000-0003-4514-6057)

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