An investigation into the antecedents of goal congruence in retail-service settings

Coote, Leonard V., Price, Evan and Ackfeldt, Anna-Lena (2004). An investigation into the antecedents of goal congruence in retail-service settings. Journal of Services Marketing, 18 (7), pp. 547-559.

Abstract

The authors report the results of two studies that model the antecedents of goal congruence in retail-service settings. They draw the antecedents from extant research and propose that goal congruence is related to employees' perceptions of morale, leadership support, fairness in reward allocation, and empowerment. They hypothesize and test direct and indirect relationships between these constructs and goal congruence. Results of structural equations modeling suggest an important mediating role for morale and interesting areas of variation across retail and service settings.

Publication DOI: https://doi.org/10.1108/08876040410561875
Divisions: Aston Business School > Marketing & strategy
Aston Business School > Marketing & strategy research group
Uncontrolled Keywords: retail service industries,employees,perception
Full Text Link: http://www.emeraldinsight.com/journals.htm?articleid=856040&show=abstract
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Published Date: 2004
Authors: Coote, Leonard V.
Price, Evan
Ackfeldt, Anna-Lena

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