Asymmetric advertising responses

Schmitt, Julien and Bascoul, Ganaël (2009). Asymmetric advertising responses. IN: 2009 INFORMS marketing science conference. 2009-06-04 - 2009-06-06.
Divisions: Aston Business School > Marketing & strategy
Event Title: 2009 INFORMS marketing science conference
Event Type: Other
Event Dates: 2009-06-04 - 2009-06-06
Published Date: 2009

Download

Full text not available from this repository.

Export / Share Citation


Statistics

Additional statistics for this record