Asymmetric advertising responses

Schmitt, Julien and Bascoul, Ganaël Asymmetric advertising responses. IN: 2009 INFORMS marketing science conference. 2009-06-04 - 2009-06-06.
Divisions: Aston Business School > Marketing & strategy
Event Title: 2009 INFORMS marketing science conference
Event Type: Other
Event Dates: 2009-06-04 - 2009-06-06
Authors: Schmitt, Julien
Bascoul, Ganaël

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