The adoption of servitization strategies by UK-based manufacturers

Baines, T.S., Lightfoot, H., Benedettini, O., Whitney, D. and Kay, J.M. (2010). The adoption of servitization strategies by UK-based manufacturers. Proceedings of the Institution of Mechanical Engineers, Part B: Journal of Engineering Manufacture, 224 (5), pp. 815-830.

Abstract

Almost all manufacturers offer services, but some use these as the basis for their competitive strategy. This is a growing area of interest among practitioners, policy makers, and academics, yet little is known about the adoption of servitization by UK manufacturers. In this paper a survey is presented that has been used to explore the extent, motivations, challenges, and successes of servitization within the business-to-business sector. The findings indicate, for example, that many manufacturers are succeeding with their service strategies, that they are attracted to these as a source of customer focus and revenue growth, and that such strategies require less organizational change than might be expected. Although the findings from the survey should be treated as preliminary, and further work is needed to confirm their reliability and insight, they indicate that servitization is proving to be a powerful competitive weapon for many companies.

Publication DOI: https://doi.org/10.1243/09544054JEM1567
Divisions: Aston Business School > Operations & information management
Aston Business School > Operations & information management research group
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Uncontrolled Keywords: survey,B2B,manufacturing,service strategy,servitization,Industrial and Manufacturing Engineering,Mechanical Engineering
Full Text Link: http://pib.sage ... ntent/224/5/815
Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
Published Date: 2010-05-01
Authors: Baines, T.S.
Lightfoot, H.
Benedettini, O.
Whitney, D.
Kay, J.M.

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Version: Accepted Version


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