An integrated process for strategic positioning within the value chain

Baines, Tim and Kay, John (2006). An integrated process for strategic positioning within the value chain. IN: 13th European Operations Management Association conference. 2006-06-18 - 2006-06-21.

Abstract

The purpose of this article is to highlight the value of ‘strategic positioning’ as a means of providing competitive edge, and to introduce and describe a novel method of managing this. Strategic positioning is concerned with the choice of business activities a company carries out itself, compared to those provided by suppliers, partners, distributors and even customers. It is therefore directly impacted by, and has direct impact upon, such decisions as outsourcing, off-shoring, partnering, innovation, technology acquisition and customer servicing.

Divisions: Aston Business School > Operations & information management
Aston Business School > Operations & information management research group
Additional Information: Proceedings of the 13th. European Operations Management Association Conference Conference LocationGlasgow Date 18-21 June
Event Title: 13th European Operations Management Association conference
Event Type: Other
Event Dates: 2006-06-18 - 2006-06-21
Uncontrolled Keywords: strategic positioning,competitive space
Published Date: 2006

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