Towards an operations strategy for the infusion of product-centric services into manufacturing:service systems implementation

Baines, Tim S. and Lightfoot, Howard W. (2011). Towards an operations strategy for the infusion of product-centric services into manufacturing:service systems implementation. IN: Service systems implementation. Demirkan, Haluk; Spohrer, James C. and Krishna, Vikas (eds) Service science: research and innovations in the service economy . London: Springer.

Abstract

The work in this chapter is concerned with product-centric servitization. This is where a portfolio of services are formed and integrated to support product availability and use. Such servitization can be a valuable source of revenue for a manufacturer, yet little attention has been given to the configuration of the wider operations strategy that needs to be in place to deliver integrated products and services successfully. Therefore, the purpose of this chapter is to put forward a generic set of characteristics for such operations. Our intention is that these characteristics will be valuable to practitioners contemplating sophisticated forms of servitization, as they suggest the likely and significant changes that will be needed to the operations strategy of a conventional manufacturing organisation.

Publication DOI: https://doi.org/10.1007/978-1-4419-7904-9_6
Divisions: Aston Business School > Operations & information management
Uncontrolled Keywords: servitization,service operations,service marketing,service ­systems,operations management,framework,service science
Published Date: 2011-02-12

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