Identifying innovation strategies: insights from the Greek food manufacturing sector

Matopoulos, Aristides and Bourlakis, Michael (2011). Identifying innovation strategies: insights from the Greek food manufacturing sector. International Journal of Innovation and Regional Development, 3 (2), pp. 159-173.

Abstract

This paper examines the concept of innovation that is widely recognised as very important for all companies across different business sectors. The paper initially provides a review of the innovation literature in terms of types, classifications and sources of innovation that have been proposed over time. Then, the paper examines innovation in the context of the food industry, and in particular, it attempts to identify innovation strategies followed by Greek food manufacturing companies based on a specific model. Evidence from the Greek food manufacturing sector indicates that companies tend to innovate along the dimension of offerings that is more related to the traditional view of innovation (product and process innovation).

Publication DOI: https://doi.org/10.1504/IJIRD.2011.038922
Divisions: Engineering & Applied Sciences > Engineering systems & management
Additional Information: International Journal of Innovation and Regional Development (IJIRD), Vol. 3, No. 2, 2011. http://www.inderscience.com/offer.php?id=38922 © Inderscience Enterprises Ltd.
Uncontrolled Keywords: business innovation,innovation strategies,Greece,Greek food manufacturing,product innovation,process innovation
Full Text Link: http://www.inde ... er.php?id=38922
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Published Date: 2011
Authors: Matopoulos, Aristides ( 0000-0002-5083-0534)
Bourlakis, Michael

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