Towards an operations strategy for product-centric servitization

Baines, Tim, Lightfoot, Howard, Peppard, Joe, Johnson, Mark, Tiwari, Ashutosh, Shehab, Essam and Swink, Morgan (2009). Towards an operations strategy for product-centric servitization. International Journal of Operations and Production Management, 29 (5), pp. 494-519.

Abstract

Purpose – This paper aims to present a framework that will help manufacturing firms to configure their internal production and support operations to enable effective and efficient delivery of products and their closely associated services. Design/methodology/approach – First, the key definitions and literature sources directly associated with servitization of manufacturing are established. Then, a theoretical framework that categorises the key characteristics of a manufacturer's operations strategy is developed and this is populated using both evidence from the extant literature and empirical data. Findings – The framework captures a set of operations principles, structures and processes that can guide a manufacturer in the delivery of product-centric servitized offering. These are illustrated and contrasted against operations that deliver purely product (production operations) and those which deliver purely services (services operations). Research limitations/implications – The work is based on a review of the literature supported by data collected from an exploratory case study. Whilst it provides an essential platform, further research will be needed to validate the framework. Originality/value – The principal contribution of this paper is a framework that captures the key characteristics of operations for product-centric servitized manufacture.

Publication DOI: https://doi.org/10.1108/01443570910953603
Divisions: Aston Business School > Operations & information management
Aston Business School > Operations & information management research group
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Uncontrolled Keywords: operations management,product management,service operations,services marketing,Management of Technology and Innovation,Strategy and Management,Decision Sciences(all)
Full Text Link: http://www.emer ... 7&show=abstract
Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
Published Date: 2009-04-24
Authors: Baines, Tim
Lightfoot, Howard
Peppard, Joe
Johnson, Mark
Tiwari, Ashutosh
Shehab, Essam
Swink, Morgan

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Version: Accepted Version


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